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Unbelievably smart.
Incredibly simple.
ABOUT THE COMPANY
Chargeback automation technology that allows respond and handle every chargeback
ROLE
Product design
Redesign, User research
TASK
Adding new features, and adapting the product for a new type of users. Creating a new AI product to optimize the work for the marketing Team.
GOAL
Ensuring ease of use, accessibility, and increased satisfaction
Home page redesign
Product support for advanced customers with complex organizational hierarchies.
Problem
The system is not tailored for clients with multiple subsidiaries, requiring adjustments to meet their needs, including optimizing existing components and displaying important analytical data clearly.
Solution
A redesign of the home page to cater to clients' needs with subsidiaries, transforming components into more focused CTAs, and integrating key analytical data on the main page.
UX
Reaserch
To understand the needs of the new users, conversations were held with costumers, and insights were gathered to determine the most accurate and effective approach for the new design.
User Reaserch
Insights from conversations with users who have subsidiaries
Understanding the needs of the
complex user
Presenting the most relevant information for the specific user needs and interests
Integrating the most important analytical data on the main page
Changing the product structure – merging the homepage with the dashboards
Simplicity & Comfort
The new Home page
Focuses on aligning the redesign with the specific target audience's expectations while enhancing the overall user experience.
Merging the homepage with the dashboards
Changing the product structure
Evaluating and refining the components on the main page
Integrating the most accurate analytical data
Adding CTAs to drive the user to take action
Marketing Product
New internal product for optimizing the work for the marketing team.
Problem
The marketing department used to take a long time to analyze data of potential customers, and the result was neither accurate nor impressive enough.
Solution
A simple and user-friendly product that generates chart outputs with accurate analysis through easy drag & drop processes.
The final product
Uploading a CSV file via
simple drag-and-drop.
Easy and user-friendly.
Identifying gaps between the file and the requirements, and filling in the missing data in a simple and efficient way.
Exporting accurate outputs that are visually appealing and of high quality.
Boosting efficiency
Work efficiency increased by 4x.
Creating better outcomes for marketing.
Understanding the product's value for potential customers.
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